Tuesday, March 8, 2011

Guest Blogger: Lillian Brummet - SPYING, A MARKETING TECHNIQUE

Spying – A Marketing Technique

One of the best ways to research your own marketing plan is to spy on other authors. Visit as many other authors' websites as you have time for or interest in – and ask yourself some vital questions.
  • What are other books in your genre doing?
  • What do they look like?
  • What are they selling for?
  • How are the other authors promoting their work
  • And most important: What can you do to stand out among them?
This research and evaluation of your peers in the industry will answer vital questions that can greatly enhance the effectiveness of your marketing plan. This research will provide you with information on what they are doing to promote their book, what they are highlighting and how they are attracting visitors to their site.


David & Lillian Brummet
 Visit your library to evaluate books in your genre and use the Internet to obtain the other information you need. The local bookstore can provide useful information too. Simply walk around and look at the promotions other authors are sending bookstores – What do you like/dislike about them and how can you use this to enhance your marketing efforts?

Writers are natural researchers - we have to be! We just need to focus this talent in a slightly different way. Knowing what others are doing will help you develop your website and other promotional materials so that you stand out in a crowd like a purple snowflake in a snowstorm.

I’d like to invite your readers to visit our site (http://www.brummet.ca) where you can see what we have done to provide interesting, compelling content and keep people interested in our work.

~ Written by Lillian Brummet; co-author of Trash Talk, author of Towards Understanding and co-author of Purple Snowflake Marketing - Host of the Conscious Discussions talk radio show and owner of the Brummet’s Conscious Blog: www.brummet.ca

Saturday, February 19, 2011

New Release: THE BODY DWELLERS by j.a. kazimer



j.a. kazimer is proud to announce the pending release of The Body Dwellers, an urban fantasy/paranormal romance published by Solstice Publishing.


The release date is March 1, 2011 and you can find more info at the author's website: http://www.jakazimer.com.

Friday, February 18, 2011

Guest Blogger: Jean Henry Mead - WRITING CHILDREN'S MYSTERY NOVELS

Dear reader: Jean and I first met a couple of years ago through a publisher that produced books for each of us. She is a kind, generous person who writes all kinds of stuff. She also lives in Wyoming, which is not a whole lot different from Montana! I wish her much success with her children's books although I'm sure she won't be needing my wishes to achieve it! - Linda
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I considered writing an autobiographical children’s book for years before I finally sat down and actually wrote one. Solstice Publishing released my first children's book this week, The Mystery of Spider Mountain, and I’m well into the second book of the Hamilton Kids' mystery series.

Fiction is rooted in fact and my three protagonists spent their formative years at the foot of a large hill in southern California, as I did with four younger brothers. Because the hill was inhabited by trap door spiders and an occasional tarantula that had arrived on a banana boat from Central America, I called it Spider Mountain.

My brothers and I were close in age and explored our "mountain" together. The apron was filled with tall, blue lupines which bloomed nearly year round, and halfway up the hill was Dead Man’s Tree. We called it that because a thick knotted rope hung from a limb that we swung on. At the end was a large loop. That prompted stories about horse thieves which we imagined had been hanged there.

A dirt road encircled the hill at three levels but was so chocked with rocks and clumps of weeds that even a bicycle would have had difficult passage. So we wondered how the people who lived at the summit were able to reach their home, and imagined everything from rock climbers to space ships and helicopters, although we’d never heard one in the area.

When I was twelve and old enough to babysit brothers who were nearly my own size, we climbed our mountain to spy on the mysterious house. What we found was a chain link fence restraining four large vicious-appearing dogs with mouths large enough to swallow a child. Or so we thought. It didn’t take us long to scramble back down the hill to our own house. And, of course, we never told our parents.

When I began to write, I wondered again who those people were and how they arrived at their hilltop home. The house itself was a mystery but I had to decide what kind of crime(s) the residents of the house had committed. And how the Hamilton kids would be able to bring them to justice. I then thought of the Ouija board we used to play with. That’s when the spirit Bagnomi materialized and talked to the kids via the board.

My four brothers had to be reduced to two to make the story manageable. Even so, they were as unmanageable as my own brothers had been, so their widowed grandmother came to live with them—as ours had done. However, our grandmother didn’t have bright red curly hair like Ronald McDonald, and wasn’t interested in finding a husband. Even children’s books need humor and the Hamilton Kids’ grandmother provides that and more, along with an adopted Australian Shepherd with a penchant for chewing furniture.

Writing for children has opened a new vista which I hope my young readers will enjoy as much as I enjoyed the writing. I'm well into the second novel in the series, The Ghost of Crimson Dawn, which takes place in Wyoming, where the Hamilton Kids visit their Uncle Harry at his mountaintop ranch. There's a bit of autobiographical plotting in that book as well.

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You can find Jean online at:
Her website:  http://www.jeanhenrymead.com/
Her blogs:  http://mysteriouspeople.blogspot.com/ and http://writersofthewest.blogspot.com/

Wednesday, February 16, 2011

Guest Blogger: Velda Brotherton

Researching and Writing Regional History by Velda Brotherton

Have you ever wondered where a writer obtains historical information or interviews? I began writing regional history long before the advent of the Internet as a feature writer for a weekly newspaper. Searching for the same facts today is much easier if we’re computer literate. Yet nothing beats contact with the people who have stories to share.

During the nine years I wrote for the newspaper, I must have interviewed hundreds of people. My main interest soon became the history of the area where I lived and worked. The editor gave me a page where I began an historical column which I’ve written in one form or another for twenty years. So I must modestly say that I’ve gotten pretty good at getting information out of people.

The first thing I learned was to write stories about the people who lived our history. It’s pretty easy to look up a bunch of facts, dates and place names and the like and put them down. Not so easy to tell the stories that will keep your readers coming back for more. So once a writer hears or reads about a specific happening, the next step is to find someone whose family history includes stories of that event. Take the lady who, when we talked about the Battle of Prairie Grove during the Civil War here in Arkansas, immediately remembered that her great-grandmother had told a story that from where they lived it sounded just like popcorn popping. She also told of a man who lived in a cave to keep from having to serve in the war, so he could care for his family who lived nearby. Such stories lend color to any tale about that battle.

For years I saved many interviews in the hopes the stories could one day be put into a book. And when that day finally came I learned that having those stories simply wasn’t enough. I had to revisit all the places where my stories took place. Ten to twenty years can bring about a lot of change. So one entire summer my husband and I drove through four surrounding counties taking photographs that could be compared with old pictures we had and talking to folks in all the little settlements. I wanted some new stories that had never been published in any form.

It’s indeed handy to become a good hand at photography. Taking pictures isn’t enough, we have to learn composition as well. In today’s world with digital cameras, much of the work is done for us and what doesn’t work can usually be fixed in the computer. In my day, we took black and white photos that were then screened and developed in the dark room. I learned about composing my shots, focusing, using the proper f stops and watching for shadows that could ruin an otherwise good photo. Whether using film or a digital camera, it’s a good idea to take plenty of shots of your subject, for what looks okay on the small camera screen may not be so great when viewed the way it will appear in your book.

After we spent about four months traveling the area and recording stories, I realized that not all research can be done in the field. A lot of research was done by poring through old books, periodicals, historical quarterlies and the like. The Internet often can’t compete with some of these written words. Next time some hints on finding reliable information to back up your stories, both online and at the library.

You can find Velda online at:
http://www.veldabrotherton.com/
http://vbrotherton.blogspot.com/
http://veldabrotherton.blogspot.com/

Sunday, February 13, 2011

New Release: NIGHT SHADOWS by Stephen L. Brayton





Stephen L. Brayton is proud to announce the February 15, 2011 release of Night Shadows.

Genre: Paranormal

Publisher: Echelon Press