One of the best ways to research your own marketing plan is to spy on other authors. Visit as many other authors' websites as you have time for or interest in – and ask yourself some vital questions.
- What are other books in your genre doing?
- What do they look like?
- What are they selling for?
- How are the other authors promoting their work
- And most important: What can you do to stand out among them?
|David & Lillian Brummet|
Writers are natural researchers - we have to be! We just need to focus this talent in a slightly different way. Knowing what others are doing will help you develop your website and other promotional materials so that you stand out in a crowd like a purple snowflake in a snowstorm.
I’d like to invite your readers to visit our site (http://www.brummet.ca) where you can see what we have done to provide interesting, compelling content and keep people interested in our work.
~ Written by Lillian Brummet; co-author of Trash Talk, author of Towards Understanding and co-author of Purple Snowflake Marketing - Host of the Conscious Discussions talk radio show and owner of the Brummet’s Conscious Blog: www.brummet.ca